HSBC

Land-Markers

CW: Fiona Erb
AD: Cata Winitzky

To promote the brand's values we create a graphic campaign targeting those with an international mindset: travelers.

 

As it happens, the most prominent national landmarks all over the world were designed by foreigners. Architects, designers, and artists traveled thousands of miles to help create what we now recognize as emblematic structures of national pride.

 

We show how national landmarks are actually products of international collaboration and when cultures unite, creativity breaks boundaries.

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